Many of us have often had, running out of the subway, take the hands of the "Promoters" flyers, and looking with one eye, one hour to send them in an urn. And not seldom flashed thought – how many tons of paper every day there go … We offer answers to this vital topic for those who care about the real result of the campaign. The purpose of distributing leaflets – report to consumer advertising information. When recommended to hand out flyers? If you want to have a potential customer has contact information – address, phone number, map, etc. If you want to choose your target audience – office workers, housewives, students, etc. If you want to tell the city about their product or service. If you want an advertising campaign – the presentation of a new type of goods, a raffle, wine products, etc.
What are the ways to distribute a piece? Distribution on the streets, in shopping malls, subways, car parks etc. depending on the product or service layout of flyers in specially designated areas at shopping centers, offices in the lobby, the windshield wipers of cars in the e-mail boxes, etc. What is the effectiveness of the method? Effectiveness depends on a number of factors. – Above all – the amount handed out leaflets – how correctly to choose a place to hand out leaflets – well, the correct choice of the audience – and, of course, on the validity of the leaflets. Tips for leafleting. Distributing leaflets small circulation (less than 30, 000) just does not make sense. Get information about the profitability of the shares can be provided that the amount of distributed flyers will be at least 100 000. The leaflet should be such that people immediately understood that and how much was offered.
It must have all the information you want to convey – to open a new store, saloon, etc., address your company, phone, directions, hours, logo, etc. This should be written in large, readable, and stand out from the rest. It is better if the leaflets are colored, and not two-color and, worse, black and white. The size of the leaflets should not be too small. Preferably, in addition to your information leaflet would contain information and useful character – calendar, metro, congratulations to the current holiday season. Necessary choose the right place handing out leaflets. In these places should not be just the crowds and the highest concentration of the target audience. It is necessary to choose the most accurate time handing out leaflets. In the subway, for example, hand out flyers better in the afternoon or evening. Since morning, people in a hurry, late, so they are not very receptive to donosimoy information. It is advisable to arrange for training of promoters, which are variants slogans-zazyvalok. And do not forget that the promoters of the "fictions fefektami" bring only losses. As with the effect of the image of "homeless." You should not skimp on advertising. If the promoter is well understood the art of words, combined with a pleasant disposing appearance, it is worth ten times more hastily recruited individuals with a strange untidy zvukoproiznosheniem. And finally, of course, must ensure sufficient quantity promotional items – due to increased demand for the promoters were not idle. There are many subtleties in the art of advertising. You can learn from their mistakes, and you can consult with knowledgeable people. We are waiting for you.